THE RISE OF SOFT SAVING IN GEN Z’S WALLETS

The Rise of Soft Saving in Gen Z’s Wallets

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, monetary success complied with a familiar pattern: earn continuously, save strongly, purchase a home, and plan for retirement. But Gen Z is approaching cash with a fresh point of view. Instead of focusing solely on lasting build-up, this generation is prioritizing equilibrium, welln

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